Experience the future of selling. Today.
It’s time to deliver a new customer experience that keeps you in control, wins trust, and preserves profit.
We Help You Sell - Everywhere
Whether online or in the showroom, AutoFi unifies the customer-facing sales experience, enabling dealers to offer a guided sales process that builds trust and makes it easier to close deals.
Showroom
The Digital Experience Doesn't End Online
AutoFi solves everyday problems you actually face

A chaotic sales process (online and in the showroom)
Delays in presenting numbers plus the back and forth to the desk, result in customers questioning the deal.

Lender approval is more challenging than ever
Higher interest rates, plus stricter and ever-changing lender policies make it difficult for managers to efficiently choose the right lenders that maximize approval and profit.

The trust gap still persists
Customers come in skeptical, with a chip on their shoulder from their previous experiences. And the perceived games and lack of transparency only widen the trust gap.

A new generation of salespeople (and customers)
Gen Z are digital natives and we are sending them into the negotiation with outdated processes that are foreign.
AutoFi Helps Solve Dealership Challenges
How We Help You Close More Deals
Start the Deal Right and Structure with Confidence
Structure deals with confidence using one entry point and store-aligned workflows
- Configurable workflows
- Deal templates by store rules
- Smart offer logic
Keep the Credit Flow Moving
Seamlessly capture and route credit apps with speed and compliance.
- Integrated credit application
- Soft/hard pull configuration
- Real-time lender routing
Show the Deal the Right Way
Present deals clearly and confidently with guided, customer-facing screens.
- Guided presentation UI
- Customer-facing tablet or screen
- Store-defined pricing logic
- Simple review and selection
Handoff Without Losing Momentum
- Visible deal history
- Shared flow structure
- Seamless manager/F&I transition and DMS deal push
Experience the AutoFi Difference

Compliance
AutoFi is SOC 2 Type II certified to ensure your customers’ data is secure. Applications can be sent to RouteOne or DealerTrack for compliance or dealers can take advantage of our DSGSS integration that streamlines compliance checks and reduces data entry.

Consultation & Training
Our team of former dealership leaders will sell side-by-side with your team until they're pros at using our showroom platform. We'll also provide in-depth performance insights and recommendations along with 24/7 access to on-demand videos and guides on how you can maximize your success online and in your showroom.

Finance Innovation
We know financing! Leverage our direct partnerships with 40+ of the nation’s largest lenders and our proprietary Intelligent Lender Routing technology that routes credit apps to the right lenders with instant decisioning.
How We Help You Sell Smarter

Land the customer on the right Deal
Help your customers understand what they can afford. Plus, identify the right cars that align with their budget.

Empower your team to fast-track the deal to F&I
Enable your salespeople to immediately present numbers to customers in a guided experience (or a self-guided experience online).

Optimize Lender Decisions to get more approvals
Take the guesswork out of lender selection and present the optimal lenders that drive more approvals.

Level up the new generation
Empower Gen Z (and green pea) salespeople to sell more effectively through a technology empowered sales process that is native to them.
How We Help You Sell Smarter

Land the customer on the right Deal
AutoFi’s credit estimator helps the customer understand what they can afford while shopping on the dealership’s website. Plus, pre-qualification and the all-new AutoFind feature in desking, quickly enables a manager to identify the right cars that align with the customer’s financial profile.

Empower your team to fast-track the deal to F&I
Enable your salespeople to immediately present numbers to customers in a guided experience that gives the customer the perception of control and lowers their defenses. All under built-in guardrails that prevent mistakes and allow for management intervention. Plus, extend your showroom online, offering a self-guided shopping experience that converts website shoppers into buyers.

Optimize Lender Decisions to get more approvals
Take the guesswork out of lender selection with AutoFi’s Intelligent Lender Routing system, which analyzes millions of transactions, real time lender approval policies, and dealer preferences to present the optimal lenders that drive higher approval rates and profitability.

Level up the new generation
A new generation is here. AutoFi enables you to engage better with Gen Z and green pea salespeople (and customers) through a technology empowered sales process that is native to them and ensures consistency.
Driving Real Results
Higher Close Rate
(vs. Industry average of ~15%)
(vs. Industry average of ~25%)
Faster Sales
(vs. the typical 15+ mins)
Convert More Apps
Helping the Whole Industry With a Better Experience
What Our Clients Say
We are seeing a $500 gross profit lift across the group, across every deal with AutoFi.
Chris Morris
VP of Operations, Hello Automotive Group
With AutoFi, there is no back and forth with the desk. It’s a much easier, faster process. We build trust with the customer by not going back and forth and leaving them alone.
Kayla Kody
VP of Marketing and Business Development, Richmond Ford Auto Group
We are doing deals in less than 60 minutes with significant F&I profit.
Joe Seppa
VP of Operations, Hello Automotive Group
An average deal, start to finish, before AutoFi took about two and a half hours, thankfully we don’t have those anymore. We are 45 minutes, maybe an hour and we are off to the races.
Zach Walker
General Sales Manager – Ferguson Superstore
AutoFi helps you alleviate the time spent working on deals, therefore you can focus more on other things, like dealing with customers, acquiring inventory, training your team, and working on things that help retain your employees.
Michael Lucki
General Manager Riverhead Mazda