We all know that time kills deals and profit. And despite mass adoption of digital retailing and technology, it still takes nearly three hours to buy a car, with friction and bottlenecks slowing the process. The technology revolution isn’t online—it’s in the showroom, where time and money are being left on the table.

Check out Kerri Wise’s speaking session from this year’s Modern Retailing Conference that explores how to use technology in the showroom to speed up the process, build trust, and increase profitability.