At NADA 2022, our CMO Kerri Wise led a dynamic Dealer Lab discussing how to blur the lines between your website and showroom to deliver a seamless experience that adds efficiency and converts more sales. During this 20-minute full session, Kerri gave the audience insights into how to strategically merge the showroom and the website into a finely-tuned operation for driving profits—from management to green peas.

The presentation features proprietary data points from the AutoFi platform proving out the full impact of end-to-end digital retail.